ELAN Media has launched “InMotion”, the new cutting-edge analytics platform for OOH audience measurement and insights. 

InMotion, which was developed in partnership with Ooredoo and Kido Dynamics, is one of the most, if not the most advanced OOH audience measurement platform in the world. It leverages telecom big data to deliver near-real-time analytics insights for each of our OOH assets including the number of impressions, reach, frequency, and demographics of the audience (age, gender, nationality, area of residence, etc.)

Existing and new clients attended the launch event last June 14, 2022, at Novo Cinemas, the Pearl 7-star theater.