Enhanced DOOH Assets Can Measure Live Audiences

The data-enhanced digital premium network provides for more engaging, eco- and user-friendly operation

Elan Media, a leading media company committed to driving advertising innovation and excellence in Qatar, has launched the first 100% data-driven advertising network in Qatar at Msheireb Downtown Doha, one of the smartest and most sustainable city districts in the world.

Using leading-edge AdMobilize and Quividi technologies, the company can now measure live audiences, whether people or vehicles, through the network.

“The new tech network is in line with Msheireb Properties vision and mission to promote and adopt environmentally friendly services. Being a fully sustainable destination, Msheireb Downtown Doha is ideal for breakthrough digital assets as it strives to utilize creative technologies to change the way people think about urban living and improves their quality of life through sustainable innovations”, commented Nasser Al Kawari, CEO, Msheireb Properties.

“Our tie-up with ELAN Media reflects our commitment to bring the latest technology advancements to all Msheireb Properties’ assets to provide the very best living, shopping, and leisure experiences.”

Elan Media now operates 12 screens in Msheireb Downtown: The Screen@Msheireb is a 24sqm digital screen overlooking the iconic Barahat Msheireb Plaza, The Halo@Msheireb is a giant 120sqm, a building-size digital screen on Kharaba Street, and 10 digital Landmark screens inside The Galleria Mall.

“These are the latest enhancements in our commitment to developing a Qatar-wide, data-enhanced digital-out-of-home network with assets which are more engaging, eco-friendly and easy to update,” commented Jaber Al Ansari, ELAN Group CEO. “We are once again raising the bar on the region’s advertising landscape with advanced technology that offers advertisers unprecedented flexibility, including running time-sensitive, engaging, and entertaining video and animated ads which can be highly targeted to the audience and location and deliver optimum investment returns.”

ELAN Media’s assets are all managed from ELAN Media’s digital advertising center, ELAN Live, and operated using BroadSign’s cloud-based secure and automated digital campaign management software.