Cinema-going is integral to modern Gulf lifestyles being popular with nationals and expatriates alike. Cinemas are key, highly emotional platforms to engage, and communicate, with target and largely captive audiences who are relaxed and receptive with high brand recall potential.
ELAN Media exclusively operates 89 innovative and immersive screens at Novo Cinemas in Qatar and Oman reaching over a million cinemagoers a year comprising affluent and highly educated audiences.
Our diverse on-screen cinema offering spans static slides and a range of tailored packages including:
Absolute Cinema Takeover: Where ads run on ALL ELAN Media networked cinema screens to optimize product launches and large-scale promotions.
The Big Screen Network: focuses on the largest screens in each location to optimize spend and deliver country-wide visibility.
VIP Cinema: reaches Qatar’s high spenders through Novo Cinema’s luxury 7 star and VIP theatres in Mall of Qatar, The Pearl, Souq Wafiq and Tawar Mall.
Follow a Movie: These are packages which put brands into the spotlight along with the biggest movies. Packages can be segmented to attract the specific audiences of Hollywood blockbusters, Arabic movies, Bollywood’s best and even kid’s feature spectaculars.
We also offer diverse off-screen packages such as LED/LCD Screens, promotional booths, F&B, tickets, seat back covers and light boxes.