Digital Out-of-Home

ELAN Media has pioneered Digital Out of Home (DOOH) advertising in Qatar by introducing the most advanced DOOH network in the region at Mall of Qatar, Doha Festival City, and Ezdan Mall. Our state-of-the art network of DOOH assets is comprised of over 240 digital screens including:

The Iconics: two super-size 72 sqm digital screens dominating the alleys at Mall of Qatar

The Axis: a giant 28 sqm rotating screen with 360-degree visibility at Doha Festival City

The Runway: 8 fully wrapped screens deployed in pairs within the food court of Doha Festival City

The Pillars: giant screens integrated into the pillars within Mall of Qatar’s food court

The Torch: the largest roadside digital screens in Qatar, visible from a long distance and wide angles on the Al Shamal road

A network of 176 Digital MUPIs distributed across all the malls

The South Façade: two 35sqm external digital screens visible from a long distance at Mall of Qatar

The Digital Landmarks: Italian custom-built LED screens capturing footfall at busy mall intersections

ELAN Media’s assets are also equipped with Anonymous Video Analytics (AVA) technology from Quividi to analyze the content featured on those assets and provide a tool to measure the performance of each communication campaign at every level. The AVA technology provides content analysis that certifies viewership and analyses the demographics and mood of the audience while fully respecting personal privacy.

ELAN Media has also established ELAN Live, a unique Digital Control Center to manage the content delivery to all screens.